Apple has begun changing all references to the name of the new iPhone from 'iPhone 3G S' to 'iPhone 3GS', according to a TidBits article.

I was ecstatic to see this morning that not only had Apple started following my construction in the press release announcing the iPhone 3GS's excellent initial sales, but that the company had also retroactively edited the press release announcing the iPhone 3GS to avoid the spaced-out name. For a few hours, that initial release's headline link on the main Apple PR page still used the old name, but I now see that even that headline has been fixed.

Its unclear whether this change will improve search results for the new device. It will however make things a bit easier for bloggers. Read more here.