The iPhone app is quite simple and intuitive. Once you launch WSJ, it’ll direct you to “What’s News” that shows you all the latest headlines. You can also find markets news and editor’s picks in the navigation bar. There is also a “More” section that allows you to read news in different categories (e.g. Tech, Business, Careers, etc). WSJ also delivers news in article, video and audio format. What’s more is the WSJ app provides a feature that lets you save any news. So, you can always come back and read those saved news.
The app is completely free. But it comes with a price. You’ll see an annoying banner advertisement (now it goes to Oracle) just right above the navigation buttons on every screen of the app. I love free apps and I have no objection for a free application to place advertisement. But this one is a bit too big and really impact the reading experience. Probably it’s one of the strategies for WSJ and it will soon launch a premium version that is ad-free.
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